Performance Max asset reporting can help you understand which creatives are impacting performance and help you optimize campaign creatives to drive ROI.Machine learning models are used to make more accurate predictions about which ads, audiences, and creative combinations perform best for you.Data-driven attribution across channels optimizes for the most incremental touchpoints that drive customers to conversion.With Google’s real-time understanding of consumer intents and preferences, paired with your input using audience signals, Performance Max can unlock new customer segments you may not have expected.Performance Max allows you to engage customers across Google's channels.You customize the goals that matter to your business and maximize conversions or conversion value.They're all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.

Performance Max combines Google's automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language. For subtitles in your language, turn on YouTube captions.

Google ppc campaigns